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The Boutique · Est. 2017

A small house,
made on purpose.

Amaze Yourself
Violet Mwendwa
Founder · Creative Director
@violetelegance
Chapter 01 · The Beginning

It started with a single garnet earring, in 2017.

Lamaze Elegance began in a one-room studio in Westlands, Nairobi. Violet was thirty-two, working from a folding table, and refusing to make jewelry that anyone else was making. The first edition was twelve pairs of earrings. They sold out in three days.

Nine years later the table is a Nairobi atelier and a quiet office in Marina, Dubai. There are twelve artisans, six editions a year, and a single rule — twenty-four of each design, and never a restock.

Everything else has stayed the same. Garnet, vermeil, mother-of-pearl, silk. Pieces that get inherited. The kind of elegance that does not need to announce itself — which, in our experience, is the only kind worth keeping.

Elegance is the thing you remember. We just give it a shape.
Violet, on the boutique
2017
founded in Nairobi
38
countries shipped to
24
pieces per design · never more
12
artisans in the atelier
Chapter 02 · The Atelier

Twelve hands, six rooms.

Westlands, Nairobi. Open to visitors by appointment, Tuesday through Saturday.

Chapter 03 · The Rules

Four things we will not do.

01
Restock anything.

When an edition is gone, it is gone. Twenty-four exist of each design — we keep our word on that.

02
Sell what we would not wear.

Every piece passes through Violet's hands before it ships. If she would not wear it on a Tuesday, it does not leave the atelier.

03
Outsource the hard parts.

Cast, finished, plated, polished, packed — all under one roof in Westlands. No middlemen, no markup we did not earn.

04
Run flash sales.

No Black Friday, no urgency banners. Twice a year we move the previous edition at -15%. That is all.

Chapter 04 · Come visit

Two boutiques.
One bell.

By appointment, Tuesday through Saturday. Tea, fittings, a quiet hour with the editions you cannot find online.

Book a visit
Nairobi
Atelier + showroom
Westlands Avenue 24
Tue–Sat · 10–18
Dubai
By appointment
Marina Promenade 86
Wed–Sun · 12–20